An immersive launch event honouring sustainability, style and innovation marked the official debut of Bijou Co.! It was founded by Ashmika Gupta and Kush Dhannawat, is reinventing fine jewellery by providing reasonably priced, responsibly made pieces for both special occasions and daily wear.

Influencers, business insiders and jewellery enthusiasts were invited to the event to see the debut collection. The creative, aware spirit was brought to life with interactive experiences including a personalised jewellery box painting, a floral station and a charm bar. The event was made more lively with signature cocktails in colours inspired by the brand.

The Bijou collection, which includes sophisticated rings, necklaces and bracelets made for contemporary living, is crafted with 925 silver and lab-grown diamonds. It seeks to increase the inclusivity and responsibility of luxury by fusing classic design with ethical materials!

