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Princess Gauravi Kumari is Jimmy Choo’s new brand ambassador

Princess Gauravi Kumari’s journey into the fashion world is a testament to her passion and dedication. Starting with her own business and later expanding into collaborations with top designers, she has made a significant impact on the industry. Her ambassadorship for global brands like Jimmy Choo underscores her influence and expertise in the fashion circuit.

Her love for fashion was ignited during her time in New York, where she was exposed to a rich tapestry of cultures and styles. This experience inspired her to delve deeper into the world of fashion, eventually leading to the establishment of her label, the PDKF store. With a focus on sustainability and the reuse of deadstock fabrics, her brand has resonated with consumers in India’s evolving fashion landscape.

Furthermore, Gauravi’s involvement with the Princess Diya Kumari Foundation (PDKF) adds a philanthropic dimension to her endeavors, as the PDKF Store supports her mother’s enterprise. Through her various projects, magazine covers, and fashion events, Gauravi has solidified her position as a rising star in the fashion industry, bringing together creativity, style, and social responsibility.

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Gauravi Kumari’s involvement with international luxury brands such as Dior, Ralph Lauren, Bulgari, and now Jimmy Choo demonstrates her growing influence and stature in the fashion world. Her collaborations with these prestigious names not only showcase her personal style but also highlight her commitment to philanthropy and environmental conservation, as seen through her partnerships with Anita Dongre for nature conservation and elephant welfare.

Attending events like the Bulgari Gala dinner and being featured on magazine covers further solidify her status as a fashion icon and influencer. Brands like Cartier recognizing her star power and inviting her to exclusive events across the globe underscore her impact on the luxury fashion scene.

Gauravi’s partnership with Jimmy Choo signifies a new direction in luxury brand strategies, acknowledging the importance of influencers like her in shaping trends and driving consumer engagement. Her admiration for Jimmy Choo’s dedication to craftsmanship and design aligns with her own values, making this collaboration a natural fit.

As she continues to make waves in the fashion industry, Gauravi Kumari is not only elevating her own profile but also redefining the role of royals in the world of fashion and luxury.

Shalini Dixit
Author: Shalini Dixit