Gunjit Purswani, known as Mr. Apex, is a Delhi-based contemporary artist whose bold, hyper-stylised portraiture and installations sit at the intersection of pop culture and raw personal expression. Gunjit has just unveiled his latest collaboration with MINI India: “Gone with the Wings,” a bold sculptural installation that transforms the MINI Convertible into a symbol of openness, movement, and intangible joy. Through this project, Mr. Apex explores wings as a metaphor for freedom, lightness, and aspiration, positioning the car not as a luxury object, but as a catalyst for experience.
Key Highlights-
- Cultural Dialogue: Mr. Apex’s collaboration is not just about aesthetics, it’s a cultural dialogue that questions how we assign value and desire in contemporary life.
- Emotional Storytelling: The installation’s flamboyant visual language echoes the joy embedded in MINI’s design philosophy, inviting viewers to embrace sunshine, colour, and the intangible moments that make life expansive.
- Artist’s Journey: As an automobile engineer turned artist, Gunjit Purswani brings a unique perspective, merging engineering precision with emotional symbolism to create works that challenge perceptions of luxury and mobility.
This collaboration is not just about aesthetics, it’s a cultural dialogue that questions how we assign value and desire in contemporary life. The installation’s flamboyant visual language echoes the joy embedded in MINI’s design philosophy, inviting viewers to embrace sunshine, colour, and the intangible moments that make life expansive. As an automobile engineer turned artist, Gunjit Purswani brings a unique perspective, merging engineering precision with emotional symbolism to create works that challenge perceptions of luxury and mobility.
This collaboration continues Mr. Apex’s tradition of turning brand partnerships into cultural dialogues. Past highlights include:
- Harley-Davidson India: Custom-painted motorcycles treated as sculptural objects, merging engineering and storytelling.
- MG Select Motors: Mixed-media works from the Terra Firma series, exploring materiality and groundedness.
- Delhi Metro: Large-scale public art projects transforming transit environments into shared visual narratives experienced daily by thousands.
- DC Shoes, Puma, Quiksilver, Crocs: Installations and live art experiences that bridge street culture with mainstream brands.
Each collaboration is approached as a cultural dialogue rather than a brand placement, reflecting Mr. Apex’s belief that art can reveal and critique the mechanics of desire in modern visual life.
We believe this story will resonate with your readers, offering a fresh perspective on the intersection of art, mobility, and urban culture. Please let us know if you would like more details, visuals, or an interview with Mr. Apex.
Instagram- @mr.apexart | @archive.apex
